While I can't read the minds of the visitors clicking on the banner, I have a few ideas. Now, let's explore why the countdown timer is so effective. This means that if we continued the test, there's a 98.63% chance the version with the timer would outperform the version without it. Even with only 29 total clicks, due to the high number of impressions, we achieved a 98.63% confidence level. That's over 2.6 times the click-through rate! And to validate these results, I conducted a statistical analysis. With the countdown timer, I received 3,060 page views and 21 clicks, resulting in a 0.69% click-through rate. The study analyzed several million banner impressions and found that the average click-through rate was only 0.12%. That may sound abysmal, but according to a recent study, it's actually better than average. Without the timer, I had 3,123 page views and only 8 clicks, resulting in a 0.26% click-through rate. To prove its effectiveness, I ran a split test of this page with and without the timer. When the countdown ends, it simply says Shazam! It may seem a little silly, but on an entertainment-focused site like mine, it seems to work. Notice that the timer doesn't reveal what it's counting down to. On the right side, you can see the banner, and right below it is my secret weapon - a countdown timer. Let's take a look at a screenshot of my webpage. Today, I want to share with you a simple change I made on one of my websites that increased the banner click-through rate by over 2.6 times. Have you ever experienced banner blindness? It's when visitors to a website completely ignore all the ad banners on it. Thanks for your time, my name is Jeff Johnson.
Impression vs click ratio free#
Join my mailing list at for more free stuff and updates on our latest promotions. It's important to test different variations of your banner ads and headlines to find what works best. We've made about $5,000 with a banner ad that has a 2.39% click-through rate.
We're aiming for the $100,000 top prize for this promotion. We have a few other banner ads in rotation for the same promotion, with click-through rates ranging from 2.10% to 2.39%. We use the template something something sucks for our headline and email subject lines, and it consistently gets us great results. It has a fantastic 3.58% click-through rate.
Our best performing banner ad right now says Social media sucks, click here. We've gotten tens of thousands of views and clicks on our banners for a new product that pays $1,000 commission per sale. Include a call to action to improve conversions.
Red, black, and navy blue text perform best in our testing. Text banners with a good solid headline and a hook work best.
Impression vs click ratio how to#
We'll show you how to create text banners that get the highest conversions. We don't provide banner templates because the best ones are the simplest to create. This article is about our newest banner ads that are converting like crazy and getting us the most traffic and money. Check that out inside the membership site. So this is just an update, not the complete training presentation. But before we go on, don't forget this is just a small section of our overall testing conversions training module inside TrafficVodacom. This is part of our banner ad module and I'm going to show you what's working for us now.
Impression vs click ratio update#
Hey guys, it's Jeff Johnson with TrafficVodacom and I've got another update for you.
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